Labour leader Ed Miliband will later vow to deliver a "living wage" of at least £7.20 per hour to millions of people if he wins power at the next election.
The wage - the minimum rate deemed necessary for an acceptable standard of living - is a key plank of Mr Miliband's "One Nation" vision for the country.
It is significantly higher than the minimum wage, which currently stands at £6.19 per hour for over 21s and even less for teenagers.
The living wage for London would be £8.30 because the cost of living in the capital is higher.
Labour is looking at three ways to make the new pay terms the norm, including naming and shaming listed companies who do not comply.
Firms who fail to pay enough could also be blocked from Whitehall contracts, while Treasury-funded incentives could go to higher paying companies.
The Opposition leader is believed to have worked closely with his brother David on the strategy, in a sign relations between the pair are finally thawing.
He will meet with leaders of Labour local authorities across the UK who are already implementing the pay structure.
He will say: "There are almost five million people in Britain who aren't earning the living wage; people who got up early this morning, spent hours getting to work - who are putting in all the effort they can - but who often don't get paid enough to look after their families, to heat their homes, feed their kids, care for elderly relatives and plan for the future.
"Too many people in Britain are doing the right thing and doing their bit, helping to build the prosperity on which our country depends, but aren't sharing fairly in the rewards.
"It's not how it should be in Britain, it's not how we will succeed as a country in the years ahead because we can't go on with an economy that works for a few at the top and not for most people. We need to change it."
He will continue: "This Government is stuck in the old mindset: saying nothing can be done and making it worse with tax cuts for millionaires and tax rises for everyone else.
"It is only a Labour government that will address the living standards crisis faced by so many.
"Even when money is tight and Britain is run by a Tory-led government, Labour councils have been driving the living wage forward. First in London and now across Britain.
"There are already scores of British businesses who are saying that the living wage makes sense for them because it improves staff retention and reduces absence rates.
"We will learn from them and find ways to help other businesses become living-wage employers."
The Institute for Fiscal Studies estimates that every person moved onto the living wage would save the Treasury around £1,000 in tax credits and from increased taxes.
A number of major firms already pay workers and contractors a living wage or higher.
Barclays has paid it in London since 2007, while 19 local authorities have been accredited as "living-wage employers".
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